Make it stand out.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Company brief:

Polished T offers contemporary but still refined and sophisticated drink options and recipes to our customers. Our professional, and ready to accommodate the needs and wants of our clients. At Polished T, we have created and devised a menu and combination of drinks of which flavors are scientifically proven to be the most beneficial and pleasant. Our menu and drink selection changes throughout tea seasons, which means you will never be bored by your experience here at Polished T.

Our polished T interior designers and architects worked intently to construct the best layout for our site. Even our lighting and sound system is specifically designed to enhance your senses and give you the best Polished T experience. Take a seat at our Polished T BAR and enjoy a refreshing, fruity cocktail with our signature toppings, or take a seat in our Polished T RESTAURANT, where you may indulge in our No. 1 set menu of bubble tea appetizer dishes and drink selection.

It has a simple, yet composite design. The irregular, but evenly spaced out rectangles and circles around the text convey the variety of toppings this brand offers. The unpredictability could suggest a new outlook and a more modern take on bubble tea, and depict how experimental the brand is.

Mooboo’s brand works with positive and negative space in this logo, suggesting the boba and the tea/drink work in cohesion with each other. The unidentifiable, fun symbol gives the brand more of an identity. The typeface used here conveys a sense of predictability, simplicity, and fun. It could be inferred that this brand is targeted towards younger customers, and is a chain.

I like this logo as the colors give a more light-hearted feel. The simplicity suggests it is a safe, reliable option. The symbol may have connotations of the boba inside the tea, and it seems quite cute and appealing. Similarly to Mooboo, I would say both the font used and the character depicted show the brand aims for mostly younger customers.

Make it stand out

It all begins with an idea. Maybe you want to launch a business.

Previous
Previous

Sculpture